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  2. Spotify is testing in-app ads on podcast episode pages - Engadget

    www.engadget.com/spotify-podcasts-in-app-offers...

    Basically, you’ll see the ad details on the episode page for that podcast inside the Spotify app. Instead of having to remember an offer code or a specific URL, you can navigate back to the...

  3. Spotify will show clickable podcast ads in its app - Engadget

    www.engadget.com/spotify-call-to-action-cards...

    Thu, Jan 6, 2022 · 2 min read. Spotify. In 2020, Spotify revealed that it was testing an ad setup that would make promo codes and special URLs during podcast ads a thing of the past. Starting...

  4. Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address,...

  5. Cracking the code on podcast advertising for customer ...

    techcrunch.com/2019/09/27/cracking-the-code-on...

    The IAB has been tracking podcast ad revenue since 2015, when the entire medium generated #105.7 million in ad sales. It recently released its third study of podcast ad revenue, which estimated ...

  6. Roland’s mobile podcasting studio gives you a mic and ...

    www.engadget.com/rolands-mobile-podcasting...

    The company describes the Go:Podcast as “the simplest way to do high-quality live streaming with a mobile device.”. For $140, you get the USB microphone and access to the companion app (iOS ...

  7. Apple launches an affiliate program for paid podcast ...

    techcrunch.com/2021/05/20/apple-launches-an...

    So, for example, if a paid podcast was charging subscribers $5 per month, the commission would be $2.50. This commission would apply for every new subscriber that signed up through the affiliate ...

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