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Amazon is raising its free shipping threshold for some customers. To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25.
Amazon is increasing its free shipping minimum to $35 for customers who don’t have a Prime membership in some regions, the company confirmed to TechCrunch on Monday.
Amazon’s free shipping minimums apply to non-Prime members who have to place an order on the site that totals a certain amount in order to qualify for free shipping.
The company announced that it's waiving the usual $25 minimum fee required for non-Prime customers in a US-only promotion -- the first time it's done that, according to Reuters.
Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve.
According to a ComScore report released today, nearly half of those orders included free shipping, at 47% versus 53% for Q’1 ’11, 49% versus 51% in Q’4 10 (the holiday season) and 41% versus ...