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Some, like Under Armour, are even taking it a step further, offering steep, exclusive discounts to those whose life-saving, life-changing careers can often put them in difficult or dangerous...
Discounts are routinely offered to active duty, National Guard or Reserve, and military dependents, who may be asked to show a Department of Defense dependent identification card.
Under Armour: For eligible military personnel and veterans, the sports retailer offers a 20% discount with verification. For a limited time, the discount is 40% on UA.com.
In 2013, the company rebranded again as ID.me with the goal of providing a ubiquitous secure identity verification network. [3] To that end, they expanded to include verification of credentials for first responders, nurses, and students for discounts.
Under Armour has always prided itself on the science and technology that goes into its sports apparel. But, let's be honest, the company could spend four times as much on R&D for a shirt as HTC ...
Under Armour's first major sale came when an equipment manager from Georgia Tech requested 10 shirts from Plank. Contracts with NC State, Arizona State, and other Division I football teams followed. That year, Under Armour launched several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear. [5]
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