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Basically, you’ll see the ad details on the episode page for that podcast inside the Spotify app. Instead of having to remember an offer code or a specific URL, you can navigate back to the...
Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address,...
The IAB has been tracking podcast ad revenue since 2015, when the entire medium generated #105.7 million in ad sales. It recently released its third study of podcast ad revenue, which estimated ...
The company describes the Go:Podcast as “the simplest way to do high-quality live streaming with a mobile device.”. For $140, you get the USB microphone and access to the companion app (iOS ...
Spotify is today introducing a new ad format aimed at podcasters which it's calling "Call-to-Action Cards" -- or CTA cards, for short. The feature, which
Apple says it has begun piloting a new App Store feature called “contingent pricing” that will help developers lure in customers with cheaper subscriptions based on their other purchases.
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