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Online shoppers spent $942 million to make Free Shipping Day the third highest spending day of the 2010 holiday season, ultimately boosting online sales 61 percent from 2009. In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, followed by $1.01 billion during Free Shipping Day 2012.
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en.wikipedia.org
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Even without a Prime membership, Amazon always offered free (and slow) shipping for orders over a certain minimum. For the longest time, that minimum was $25, but in 2013, the company raised it to ...
en.wikipedia.org