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ShotCode's software. The software used to read a ShotCode captured by a mobile camera is called ‘ShotReader’. It is lightweight and is only around 17kB. It ‘reads’ the camera’s picture of a ShotCode in real time and prompts the browsers to navigate to a particular site.
The customizations for light and text let you get the page looking just how you like it, but there aren’t so many options that it feels like you’re writing code.