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Cerebos Pacific Limited (CPL) was a company that sold health supplements, food and coffee products across the Asia-Pacific region. In 2018, Kraft Heinz acquired Cerebos from Japan's Suntory Holdings.
Cerebos is a brand of salt and, more recently, of other flavourings and nutritional supplements. Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, and Bud Group in South Africa.
Cerebos Gregg's is a New Zealand food and beverage company, best known for their coffee, desserts, and condiments. The company has been in operation since 1861, making it one of New Zealand's oldest food companies. The company is now run as part of Heinz Watties Limited, a subsidiary of Kraft Heinz.
On October 19, 2017, Kraft Heinz announced that it was acquiring Cerebos Pacific, including the Saxa salt, Gregg's, and Bisto brands, from Suntory. On March 9, 2018, New Zealand's Commerce Commission approved the purchase, on the condition that they sell the licenses for Gregg's brand of sauces and the F. Whitlock Worcestershire sauce brand due ...
Saxa has been described by The Independent as one of "Britain's best-known food brands." [4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis. [5] In Australia, Saxa brand is owned by Kraft Heinz which acquired most of Cerebos Pacific assets in 2018. [6]
Sponsorships and promotions. Kraft Foods Inc was an official partner and sponsor of Major League Soccer and sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game .
Kraft Foods Group, Inc. (doing business as Kraft Foods Group) is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015.
In 2018, Suntory sold most of Cerebos Pacific assets, including Australian and New Zealand food business to Kraft Heinz for A$290 million. [13] [14] This transaction excludes Cerebos Pacific's health supplements and fresh coffee business which later integrated into Suntory Beverage & Food Asia Pte. Ltd. and Suntory Coffee Australia respectively.
Brand name condiments. Food and drink companies based in Chicago. Manufacturing companies based in Chicago. Food and drink companies based in Pennsylvania. Manufacturing companies based in Pittsburgh. Food manufacturers of the United States. Multinational companies headquartered in the United States. Multinational dairy companies.
James Lewis Kraft (December 11, 1874 – February 16, 1953) was a Canadian-American entrepreneur and inventor and the founder of Kraft Foods Inc. Kraft immigrated to the United States from Canada in 1902.