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Freakonomics Radio is an American public radio program and podcast network which discusses socioeconomic issues for a general audience. [2] While the network, as of 2023, includes five programs, the primary podcast is also named Freakonomics and is a spin-off of the 2005 book Freakonomics.
The localized nature, he added, is one reason why advertising in podcasts is so tricky. “More than 90% of consumption comes in native languages today,” he said. “So you have a fragmented ...