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Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
Richard Montañez is an American businessman, motivational speaker, and author . After dropping out of school, he was hired by Frito-Lay as a janitor and went on to become an executive in the company. He is best known for his claim of inventing Flamin' Hot Cheetos, which is disputed by Frito-Lay and other employees.
Frito-Lay: Country: United States: Introduced: 1932; 92 years ago () Related brands: Frito-Lay Walkers Hostess Smith's Elma Chips: Markets: Worldwide: Previous owners: 1940–1961 Lay's 1961–1965 Frito-Lay Inc. Website: www.lays.com
Back in the 1970's, Montañez was working as a custodian for Frito-Lay's plant in Rancho Cucamonga, Calif. And in his spare time he came up with a spicy recipe including chili powder for the ...
Harry Collins (April 27, 1920 – May 3, 1985) was the official corporate magician for the Frito-Lay company from 1970 until his death. [citation needed] He was also a Marine during World War II. He promoted Frito-Lay products while doing magic tricks, and was known both as 'Mr. Magic' and as 'The Frito-Lay Magician'. Biography
Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994. Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012. He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi's CEO.