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Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
Richard Montañez is an American businessman, motivational speaker, and author . After dropping out of school, he was hired by Frito-Lay as a janitor and went on to become an executive in the company. He is best known for his claim of inventing Flamin' Hot Cheetos, which is disputed by Frito-Lay and other employees.
Back in the 1970's, Montañez was working as a custodian for Frito-Lay's plant in Rancho Cucamonga, Calif. And in his spare time he came up with a spicy recipe including chili powder for the ...
McCormick developed the Flamin' Hot seasoning and sent initial samples to Frito-Lay on Dec. 15, 1989. Frito-Lay filed a trademark for Flamin' Hot in June 1990 and started testing spicy Lay's, Cheetos, Fritos and Bakenets in Chicago, Detroit and Houston beginning in August 1990, and Roger Enrico joined Frito-Lay at the start of 1991.
The film is based on a memoir of the same name by Richard Montañez, a former Frito-Lay janitor who rose through the ranks at the company after he claimed to invent the now-iconic Flamin' Hot ...
Frito-Lay: Country: United States: Introduced: 1932; 92 years ago () Related brands: Frito-Lay Walkers Hostess Smith's Elma Chips: Markets: Worldwide: Previous owners: 1940–1961 Lay's 1961–1965 Frito-Lay Inc. Website: www.lays.com