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The company announced that it's waiving the usual $25 minimum fee required for non-Prime customers in a US-only promotion -- the first time it's done that, according to Reuters.
It’s worth noting that this isn’t the first time that Amazon has changed its free shipping threshold, as it increased the minimum to $49 from $35 back in 2016, and then brought it back to $35 ...
Meanwhile, two-hour deliveries otherwise will include a service fee of $6.95 for orders ranging from $50-$100, and $9.95 for deliveries under $50, for Prime members. Non-members will be charged ...
To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25. On Monday, the e-commerce giant said it has raised that minimum to $35.
This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%).
In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, followed by $1.01 billion during Free Shipping Day 2012. In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve.