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As eCommerce hits the highest share percentage its ever seen versus retail ( 8.6% ), the perk of free shipping is a major incentive to buy more, as orders with free shipping average around 30% ...
This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%).