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Amazon is raising its free shipping threshold for some customers. To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25.
The company announced that it's waiving the usual $25 minimum fee required for non-Prime customers in a US-only promotion -- the first time it's done that, according to Reuters.
Amazon is increasing its free shipping minimum to $35 for customers who don’t have a Prime membership in some regions, the company confirmed to TechCrunch on Monday.
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve.
Amazon has increased the minimum price of an order that qualifies for free shipping from $35 to $49, unless you're buying more than $25 worth of books.