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Amazon is increasing its free shipping minimum to $35 for customers who don’t have a Prime membership in some regions, the company confirmed to TechCrunch on Monday.
The company announced that it's waiving the usual $25 minimum fee required for non-Prime customers in a US-only promotion -- the first time it's done that, according to Reuters.
Amazon is raising its free shipping threshold for some customers. To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25.
More shops can offer free shipping, a streamlined checkout and simplified returns to Prime members. Before now, stores had to already be using Amazon's fulfillment system and receive an...
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve .