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The streaming service has been on a podcast push for years at this point, and now it will make it easier for listeners to take advantage of a discount with in-app offers.
Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in...
Spotify makes the podcast promo code obsolete by showing clickable ads when brands are mentioned.
Ads almost always end in some sort of call to action, like use the show’s promo code to save money, or visit a URL to get a free trial of a product for listeners of the show.
The company has added a podcasts section to its Free app, which is where Samsung users can access a selection of complimentary TV shows, movies, games and news articles.
Apple Podcasts (known as simply Podcasts in Apple operating systems) is an audio streaming service and media player application developed by Apple Inc. for playing podcasts. Apple began supporting podcasts with iTunes 4.9 released in June 2005 and launched its first standalone mobile app in 2012.
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