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Basically, you’ll see the ad details on the episode page for that podcast inside the Spotify app. Instead of having to remember an offer code or a specific URL, you can navigate back to the...
Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address,...
YouTube might be eager to compete against giant podcast hosts like Amazon, Apple and Spotify. Bloomberg sources say YouTube is offering podcasters "grants" to produce videos, including filmed ...
Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their ...
Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...
The tech giant has announced that it’ll give developers access to a feature called Offer Codes, which it describes as “unique, alphanumeric codes that provide free or discounted prices for...
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