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Amazon is increasing its free shipping minimum to $35 for customers who don’t have a Prime membership in some regions, the company confirmed to TechCrunch on Monday.
Amazon is raising its free shipping threshold for some customers. To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25.
The company announced that it's waiving the usual $25 minimum fee required for non-Prime customers in a US-only promotion -- the first time it's done that, according to Reuters.
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
In November 2017, Ray J co-founded a direct-to-consumer electronics brand called Raycon. Raycon sells wireless audio products such as earbuds and headphones . [34] Ray J oversees brand and strategy.
Amazon has increased the minimum price of an order that qualifies for free shipping from $35 to $49, unless you're buying more than $25 worth of books.