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Basically, you’ll see the ad details on the episode page for that podcast inside the Spotify app. Instead of having to remember an offer code or a specific URL, you can navigate back to the...
The IAB has been tracking podcast ad revenue since 2015, when the entire medium generated #105.7 million in ad sales. It recently released its third study of podcast ad revenue, which estimated ...
Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address,...
The company describes the Go:Podcast as “the simplest way to do high-quality live streaming with a mobile device.”. For $140, you get the USB microphone and access to the companion app (iOS ...
A strategy like this wouldn't be surprising. Amazon and Spotify have been landing more major podcast deals, while Apple's Podcasts app is still considered a vital home for many shows.While YouTube ...
The company announced today an Apple Podcasts embed web player is now available, allowing anyone — including creators, listeners or marketers — to generate embed codes for the more than 1.5 ...
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