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Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
Etsy, Inc. Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor, religious items and furniture, toys, art, as well as craft supplies and tools. Items described as vintage must be at least 20 years ...
Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. The company had six employees and the website had 13 merchants. The name was changed to Rakuten in June 1999.
This short case study tries to shed light on Rakuten's background and key success factors, why they win against Amazon in Japan and what efforts they make to go global.
In their own words, “Zazzle is the leading customized products marketplace for consumer enthusiasts to share and celebrate their interests by creating apparel, posters, cards, stamps and more ...
Now, Zazzle's new embroidery option is giving users the chance to have their designs sewn into their clothes, resulting in items that are much better looking and durable.