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Thu, Jan 6, 2022 · 2 min read. Spotify. In 2020, Spotify revealed that it was testing an ad setup that would make promo codes and special URLs during podcast ads a thing of the past. Starting...
Basically, you’ll see the ad details on the episode page for that podcast inside the Spotify app. Instead of having to remember an offer code or a specific URL, you can navigate back to the...
The IAB has been tracking podcast ad revenue since 2015, when the entire medium generated #105.7 million in ad sales. It recently released its third study of podcast ad revenue, which estimated ...
Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address,...
Spotify is today introducing a new ad format aimed at podcasters which it's calling "Call-to-Action Cards" -- or CTA cards, for short. The feature, which
Apple Podcasts (known as simply Podcasts in Apple operating systems) is an audio streaming service and media player application developed by Apple Inc. for playing podcasts. Apple began supporting podcasts with iTunes 4.9 released in June 2005 and launched its first standalone mobile app in 2012.
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