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Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16.
The lawsuit alleges that Roblox maintains control over the flow of Robux and therefore has full knowledge of shady, third-party gambling sites that entice kids to play with the in-game currency.
Roblox Corporation ( / ˈroʊblɒks / ROH-bloks) is an American video game developer based in San Mateo, California. Founded in 2004 by David Baszucki and Erik Cassel, the company is the developer of Roblox, which was released in 2006. As of December 31, 2023, the company employs over 2,400 people. [1]
The game is based on The Sims, and is noted for being a Roblox game in which players have to purchase 25 Robux before playing. It was acquired by Embracer Group in 2023 under Coffee Stain Gothenburg, [a] a subsidiary of Coffee Stain created for Bloxburg .
Now, it's taking its first steps toward allowing "every user on Roblox to be a creator" by launching its first AI tools: Code Assist and Material Generator, both in beta.
Roblox is introducing an optional age verification for its users that will combine an ID check with a selfie scan.