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Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
Etsy, Inc. Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor, religious items and furniture, toys, art, as well as craft supplies and tools. Items described as vintage must be at least 20 years ...
Rakuten.com/shop was an e-commerce marketplace based in San Mateo, California. Previously known as Buy.com, it was founded in 1997 by Scott Blum. In 2010, it was purchased by Japanese company Rakuten, and rebranded as Rakuten.com. This business was shut down by Rakuten in 2020.
In their own words, “Zazzle is the leading customized products marketplace for consumer enthusiasts to share and celebrate their interests by creating apparel, posters, cards, stamps and more ...
Now, Zazzle's new embroidery option is giving users the chance to have their designs sewn into their clothes, resulting in items that are much better looking and durable.
This short case study tries to shed light on Rakuten's background and key success factors, why they win against Amazon in Japan and what efforts they make to go global.